Our Story

We are pet insurance specialists

Petpals Direct is run by Pet Protect Limited, a pet insurance specialist since 1983. For more than 30 years Pet Protect Limited has been looking after British pets as if they were their own. We have helped thousands of people and their pets enjoy access to modern veterinary science and protected them from costly vet bills. Pet Protect Limited is a pioneer of pet insurance in the UK.

Your pal is our pal

We feel the same way about your pet as you do. They’re our friend and we want them to enjoy a long, happy and healthy life. We’re passionate about pets and have their best interests at heart.

A worldwide group - Pethealth Inc

Across the UK and in Canada and the U.S., responsible pet owners are enjoying the protection of pet insurance from Pethealth Inc. Petpals Direct is part of Pethealth Inc, a leading provider of insurance and other valuable services for pets and pet owners like you. When you join us, you are joining an international family of smart pet owners who want what’s best for their pet.