Pet Insurance Holders Get Multi Channel Website Service
The national pet product retailer Pets at Home has revamped its website to offer more services to its customers.
Using Salmon's Application Framework for eCommerce, the company's website has an easy navigational system to help with features such as showing reviews to help them make buying decisions and locating items.
Pets at Home intends to use the new website to gauge the effectiveness of its online marketing and carry out cross-sell and upsell action.
Director of Multi-Channel for the retailer, Matt Stead, told Econsultancy: "Combining our online and offline services is going to be a contributing factor to our success over the next few years."
Pets at Home has more than 240 bricks and mortar outlets in the UK and a store finder is available on the website.
It was named Specialty Retailer of the Year by Retail Week in 2007 and is a member of the Pet Care Trust, which works to improve standards in the pet industry.
Written by Tanya Gillespie
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